Visual Art Innovation of Green Advertisement in Streaming Media Era

Abstract

The development of visual art has an irreplaceable role for people to record their lives, recognize the world, and express emotions. Time has passed. With the development of the new media era, the impact of digital technology on visual art is obvious, and the audience's key to the aesthetics of visual art is also From the initial "static aesthetic" to the "dynamic aesthetic" level, static loss is more obvious in the expression of advertising art, and the defects of static images also restrict the expression of "mirrorized" media advertising. The evolution of contemporary media advertising from static art to dynamic communication, the change from visual qualitative to artistic quantification, the subtle change from traditional single to multimedia communication, these can all prove to us. In the era of visual art communication, there is a big gap between the universality of media advertising and the practice of media advertising in new formats. Media advertising needs to be "defined", and after the emergence of the new landscape of media advertising, there are many topics worthy of our in-depth Thinking. But in fact, in the era of visual art dissemination, the new landscape of media advertising that is guided by the situation can still show the original charm of advertising.