Abstract
Jakarta is a big city in Indonesia, a modern or developed city is a city whose development is sustainable and has the role of being an icon for the country. Jakarta has an important role and function in supporting the national economy in addition to being an icon for Indonesia. It’s role as the capital of the country also adds to its appeal, this encourages improvement both in terms of the appearance of the building and in following technological developments. Buildings and malls in Jakarta, offering a variety of products and gathering places for urban communities, where urban communities are born out of interest, atomized (united but anonymous), and there is a reciprocal (cause-and-effect) relationship with urban spatial planning, architecture and design that shapes characters the community. Improvements carried out by buildings and malls in the city of Jakarta, by building Urban Screen LED Facade. Light Emitting Diode or LED has an important role in changing the appearance of buildings to be more beautiful and attract attention as a reflection of developed and modern cities, in addition it also acts as a media advertising. So it is expected to increase added value, the value of communication and cultural exchange. With the placement of the urban LED screen, the Jakarta Building and Mall hopes to create a metropolitan building that is sparkling and has aesthetic value, so that it is worthy of being an icon of the city of Jakarta.
Highlights
The placement of the urban Façade LED screen, which displays a variety of visual arts, is a medium in which the world of life is represented through screen images
What impressions and images can the Taman Anggrek buildings and shopping centers, Neo Soho Central Park, Season City and Emporium Pluit have to offer with the use of urban screens, which clearly make a difference in the exterior of the building and have a symmetrical aesthetic
With the placement of the urban screen, the building and shopping center of Taman Anggrek, Neo Soho Central Park, Season City and Emporium Pluit to create a different condition and new meaning compared to other buildings, the determination of positioning in the minds of consumers as buildings and shopping centers that are different from the center other shopping, creating a different impression
Summary
The placement of the urban Façade LED screen, which displays a variety of visual arts, is a medium in which the world of life is represented through screen images. With the placement of the urban screen, the building and shopping center of Taman Anggrek, Neo Soho Central Park, Season City and Emporium Pluit to create a different condition and new meaning compared to other buildings, the determination of positioning in the minds of consumers as buildings and shopping centers that are different from the center other shopping, creating a different impression. This study aims to determine what is the use of the screen that was built in the front facade of a shopping center in Taman Anggrek, Neo Soho Central Park, Season City and Emporium Pluit, which can display the image of motion and appearance of the screen itself. The main thing is as follows: Interpret the use of LED screens that cover the front view of a shopping center, visual art or self-image what arises? Describe the use of the screen, as a communication medium for delivering messages or as advertising media wrapped in visual art technology
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