Visibility That Demystifies: Gays, Gender, and Sex on Television

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A content analysis of 98 episodes of primetime entertainment programs on commercial broadcast and cable television stations from the 2005–2006 season showed that gay characters on television were more likely to be shown in sexual situations than straight characters, and women were more likely to be shown in same-sex sexual situations than men. In addition, gay characters were more likely to be depicted as sexually active on cable television than they were on commercial broadcast television, and they were more likely to be relegated to guest star status on commercial broadcast television than on cable television. The study also showed that gay characters made up 7.5% of all the characters studied. This study discusses the implications of these findings for gay and straight audiences.