Abstract
Research into how new media are transforming our daily lives is the frontier of modern philosophical and scientific thought. It is difficult to reflect on what is happening to society and to the person at the moment; however, for all the pace of social transformations today, we can still talk about potential risks and opportunities offered by new technologies. The article introduces the concept of virtual satisfaction and examines its connection with the phenomenon of interpassivity which is well known in philosophical discourse, as well as with manifestations of visual normalization in society. The aim of the study is to trace the mechanism of involvement of humans in interpassive practices of a virtualized society through consumption of media images. This environment acts as a virtual link between social reality and the needs of the individual which can only be satisfied with the mediation of the Other. On the one hand, this is the world of safe interactions and quasi-interactions where satisfaction is obtained in screen non-contact forms. On the other hand, this satisfaction turns out to be interpassive, depriving us not only of realization of desire, but also of desire itself, so that people voluntarily lose part of themselves, and therefore part of their humanity.
Highlights
Research into how new media are transforming our daily lives is the frontier of modern philosophical and scientific thought
The article introduces the concept of virtual satisfaction and examines its connection with the phenomenon of interpassivity which is well known in philosophical discourse, as well as with manifestations of visual normalization in society
The aim of the study is to trace the mechanism of involvement of humans in interpassive practices of a virtualized society through consumption of media images
Summary
ВИРТУАЛЬНАЯ УДОВЛЕТВОРЕННОСТЬ КАК СИМПТОМ ИНТЕРПАССИВНОСТИ В СОВРЕМЕННОМ ОБЩЕСТВЕ. В статье концептуализируется понятие виртуальной удовлетворенности и рассматривается его связь с известным в философском дискурсе феноменом интерпассивности, а также с проявлениями визуальной нормализации в обществе. Цель исследования — проследить механизм того, как посредством потребления образов медиасреды человек вовлекается в интерпассивные практики виртуализованного общества. С одной стороны, это мир безопасных интеракций и квазиинтеракций, в котором удовлетворение потребностей облекается в экранные, тактильно бесконтактные формы. С другой стороны, это удовлетворение оказывается интерпассивным, лишающим нас не только реализации желания, но и самого желания, так что человек добровольно утрачивает часть себя, а значит, часть своей человечности. Ключевые слова: виртуальная удовлетворенность, интерпассивность, компьютерно-опосредованная коммуникация, сетевая коммуникация, медиасреда, образ, Другой
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