Virtual Civil Society as a Platform for Gender Advocacy: Exploring the Role, Effectiveness, and Influence on Facebook

Abstract

This paper aims to examine the role of virtual civil society on Facebook as a platform for gender advocacy, focusing on its capacity to advocate for gender equality, assess the effectiveness of online advocacy strategies, and explore the potential for virtual civil society to and shape public opinion on gender issues. Through qualitative methods and analysis, this study provides insights into the dynamics of virtual civil society, its impact on gender advocacy, and the opportunities and challenges it presents for promoting meaningful change in society. This study also explores the role of virtual civil society on social media platforms, especially on Facebook, as a platform for gender advocacy. Utilizing netnography, as a research method, the study also observes the participation and engagement of individuals. By examining the effectiveness of online advocacy strategies, the influence on policy discourse and public opinion, and the opportunities and challenges faced by virtual civil society groups, this study aims to contribute to our understanding of how digital spaces can advance gender equality. The study concludes with such virtual civil society groups and their practices, which advocate women’s empowerment. The findings offer insights for activists, policymakers, and organizations working towards creating a more inclusive and equitable society.