Village Creative Economy Development

Abstract

The objectives of this study are: 1) To identify the potential for creative economy that can be developed in Rowotengah Village. 2) To explore the methods of building and developing a creative economy in the village. 3) To understand the ways of fostering a mindset among the community as participants in the creative economy based on the village's potential. Qualitative research using a phenomenological approach, including observation, interviews, and documentation, was conducted to analyze the data, ensuring validity through source triangulation. Rowotengah Village has the potential to develop at least six businesses in the creative economy, with the most prominent being the export-based root wood-based furniture industry. To build a creative economy in the village, it is essential to foster a strong work ethic among business owners, promote their businesses through various channels, establish partnerships, and focus on personal capital development. However, the lack of a supportive government involvement and challenges such as limited literacy, inadequate education, reluctance to deal with bureaucracy, and high costs hinder the formation of a creative mindset among entrepreneurs in Rowotengah.