Abstract
The author investigates the diversity of swastika symbolism perception in contemporary construction of the symbols of national or cultural identity and in the intracultural and intercultural communication of Lithuania and neighbouring countries.Analyzing the concepts about the local regional traditions and national or political-ideological attribution of globally widespread archaic swastika sign in scientific researches and public opinion in media publications, the diversity and multiplicity of the sign identity explanations is revealed. The author clarifies that public discourse lacks of consolidated opinion about swastika symbolism: some groups are treating it as the local national symbol, others – as the attribute of political ideology of foreign origin. Key words: swastika, construction of identity symbols, ethnocentrism, emic and etic approach, public discourse. DOI: http://dx.doi.org/10.15181/td.v10i0.1037
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