Videotape modeling of interest in nontraditional occupations for women

Abstract

This study investigated peer social modeling of interest in nontraditional occupations for women as a possible technique in career counseling. Subjects in treatment and control groups were female undergraduate, undeclared majors in a liberal arts curriculum. Two series of videotaped films with sex of counselor as a controlled variation of the modeling were presented to two experimental groups. Selected criteria from Holland's Vocational Preference Inventory and a simulated career choice indicated a significant increase in interest in nontraditional occupations by subjects viewing a modeling series with reinforcement by a male counselor.