Video-lectures: An effective complementary teaching method at business college

Jaka Vadnjal

doi:10.5937/sjm12-10899

Abstract

A new teaching methodology was tested at a private college, which delivers business studyprograms on the undergraduate and graduate level. The combination of video-lectures with live classactivities (discussions, case study solving) was used in the course which provides studentscompetences for managing growing small and medium-sized business. Full- and part-time studentsparticipated in the two separated classes with identical study program and the same methodologicalapproach was applied to assess the teaching approach. The main objective of the study was toexamine the possible differences between the two groups of studies. In total 126 students participatedin the study and the data collection was done with a survey. Several statistically significantdifferences were revealed. The most important finding is that part-time students were much lessenthusiastic for the delivered teaching approach. It looks like they appreciated more the liveinteraction with other students and with the teacher and probably saw the opportunity of activeparticipation as the main added value of the studies. The implication of the study is that coursedesign, which includes video, should carefully take into account the two types of students addressed.

Highlights

A new teaching methodology was tested at a private college, which delivers business study programs on the undergraduate and graduate level
3. methodoLogy And sAmpLing Two groups of undergraduate business students pursuing studies in entrepreneurship were committed to be tested with first time delivery of a course using, for them new, innovative method of teaching and learning which was partly based on video-lectures recorded with the course supervisor in the main acting role
Part-time students were ambivalent regarding the statement that the combination of classical teaching and video lectures was an effective learning combination

Summary

Introduction

A new teaching methodology was tested at a private college, which delivers business study programs on the undergraduate and graduate level. Mobile learning as a sub-group of elearning which is understood as the information and communication technologies devices used by students as part of their everyday life such as hand phones in combination with social media platforms and other pedagogical methods such as mini lectures, field visits, and walking tours can greatly enrich learners’ experience and produce learning outcomes on the basis of elearning and teaching provided their usage is easy and effectively integrated into the instructional strategy (Menkoff & Bengtson, 2012).

Objectives

Results

Conclusion