Verification of the Effectiveness of Price Presentation Considering Consumer's Purchasing Behavior by Smartphone Application for Reducing Food Waste Disposal

Abstract

In recent years, food waste disposal, food loss has become a social problem. Among them, attention is focused on reducing food loss. Food loss refers to the disposal of parts that were originally available for eating during food disposal. Food losses are targeted for residues left behind, excessive removal, expiration of expiration dates and the like in the home. On the other hand, disposal due to expiration of expiration dates at retail stores is treated as food disposal. We made proposals for pricing by smartphone application to reduce food loss. The penetration rate of smartphones has become about 65%, and in the age of 20 to 50 years it is high as around 80%, so it can appeal to many consumers. In this paper, we verify that price presentation considering consumer's purchasing behavior by smartphone application is effective.