Abstract
This paper analyzes how language shapes political power dynamics in India's complex linguistic landscape. It scrutinizes rhetorical techniques used by national and regional political parties across the ideological spectrum, including euphemisms, doublespeak, code-switching, shifting political correctness, and debates around language policy. Case studies exemplify how such linguistic tools frame policies, assert regional identities, signal social reform orientations, justify controversial actions, and expand appeal across constituencies. The analysis reveals how language is intricately tied to messaging, positioning, and electoral machinery of Indian parties. Examining political rhetoric and linguistic conflicts provides vital perspective on the deeper regional tensions, social reform commitments, and power structures underlying Indian politics.
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