Abstract
Religion is one of the most important source of beliefs and values, which play a pivotal role in shaping behavior, while its implications particularly for consumers’ psychology remain nascent. Grounding on Social Exchange Theory (SET), this study will address the impact of antecedents on brand loyalty in the presence of religiosity. For the purpose, total 460 consumers responded to the survey questionnaire. Based on Structural Equation Modeling, the study found that religious values play a major part in shaping consumer’s brand loyalty and develop theoretical linkages in previously neglected area. AS regards practical implications of the study, managers can make better customer engagement programs like involving them in social causes. Study also highlights some future avenues.
Highlights
Women hold a key position in the life of a nation to introduce it with the concept of selfrealization and a sense of nationhood (Scriver, 2010) which might enable them to structure themselves on sound footings
The present study addresses the issue by comparing veiled and unveiled teaching faculty needs of class management while keeping in view its Islamic perspective
It is stated that significant difference is observed between the classroom management of both categories of teachers with their class students
Summary
Women hold a key position in the life of a nation to introduce it with the concept of selfrealization and a sense of nationhood (Scriver, 2010) which might enable them to structure themselves on sound footings. Qur’an (24: 30, 31) reveals Almighty’s message for the believing men and women to behave with Coyness and modesty. In the latter verse (31) He (SWT) addresses only women to reduce some of their vision (keep veil). He makes it obligatory for them as said in the beginning of the surah. Content from this work is copyrighted by Journal of Islamic Business and Management, which permits restricted commercial use, distribution and reproduction in any medium under a written permission. Users may print articles for educational and research uses only, provided the original author and source are credited in the form of a proper scientific referencing
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
