Abstract
The objective of this study is to analyze the effectiveness of the supply chain in Gapoktan (farmers group) organization, characteristics and transportation productivity and the margin measurement for profit and farmer share agents on the level of supply chain from sub-district Modoinding (the production central area for vegetables) South Minahasa, into city regions Manado through traditional and modern markets. The method that is used in this study is descriptive analysis for qualitative and quantitative data by dividing three kinds of vegetables namely potato, cabbage and tomato. The research areas were selected through purposive sampling, namely sub-district Modoinding and the city of Manado. The research results show that the integration of supply chain, in this case an effective partnership, occurs at the farm gate itself in a Gapoktan organization. The result also shows that Track 1 is the most efficient but Tract 2 is the most effective with the ratio of productivity for 42%, the highest margin and profit are found in large middlemen, and tomato has the highest R/C and farmer share in small merchants and traders also an intermediary. Keywords: Integrated supply chain, productivity of transportation, profit margin and farmer share
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