Abstract
What is the value proposition of a radiology professional society meeting? The answer to this question may be different depending on which radiologist you ask and which meeting you are asking about. The Oxford English Languages online dictionary defines “value proposition” as “an innovation, service, or feature intended to make a company or product attractive to customers”(1). From a marketing standpoint, the ideal value proposition for an organization would be one that supplies features that the target customers wanted, that the index organization excels at delivering, and that the index organization's competition could not provide.
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