Pet Medical Consultation Service Business Model and Platform Case Study-Based on a Business Model Canvas

Abstract

Due to the high growth of items and businesses related to pets (along with the segmentation of the related market), there has been an active increase of startups entering the market. With this in mind, this study has selected Company A as a sample study, and based on a business model canvas relating to the pet medical consultation service, examines each compositional element, whilst suggesting a relevant platform for the business model. For late-developing startups participating in this growing market, it has proven relatively easy to satisfy them in terms of partial success in the market, however there is a necessity for the elaboration of both the business model and niche market development in order to construct a continuous growth base and retain a competitive edge. There should be both tactical support and the financial support of business model compositional elements such as: target customers, value propositions, customer relationships, key resources, key activities, expenses, and profit structure. By using an app, Business A offers an online medical consultation service which serves to re-establish the business platform by resetting elements (such as: business model analysis results, customer segmentation, value propositions, key activities, and customer relationships), which serves to provide a differential competitive edge. As an analysis tool for comprehending the overall business elements and tactical direction, the business model canvas is able to confirm whether the business model in question is significant/important to a startup business.