VALUE-ORIENTED MANAGEMENT OF DIGITALIZATION IN HIGH-TECH PROJECTS

Abstract

As organizations increasingly embrace digitalization to enhance their operations and competitiveness, high-tech projects play a pivotal role in driving innovation and technological advancements. This paper explores the significance of value-oriented management in the context of digitalization within high-tech projects. The research focuses on understanding how organizations can effectively leverage digital technologies to create value, mitigate risks, and optimize project outcomes. The study employs a multidisciplinary approach, drawing on principles from project management, technology management, and strategic management. It investigates the integration of digital technologies, such as artificial intelligence, Internet of Things, and data analytics, into high-tech projects and assesses their impact on project value creation. Through a comprehensive review of literature, case studies, and interviews with industry experts, the paper identifies key success factors and challenges associated with managing digitalization in high-tech projects. The concept of value-oriented management is examined in depth, emphasizing the need for a holistic framework that aligns project goals with organizational objectives. The paper introduces a model for value assessment, encompassing both tangible and intangible aspects, to guide decisionmakers in evaluating the effectiveness of digitalization efforts in high-tech projects. Furthermore, the research explores the role of leadership, organizational culture, and stakeholder engagement in fostering a value-oriented approach to digitalization. It highlights the importance of creating a conducive environment that encourages collaboration, innovation, and adaptability to navigate the dynamic landscape of hightech projects. The findings of this study contribute to the theoretical understanding of value-oriented management in the context of digitalization within high-tech projects. Practical implications and recommendations are provided for project managers, executives, and policymakers seeking to enhance the success of digital initiatives in the high-tech sector. Ultimately, the paper aims to provide insights that can guide organizations in maximizing the value derived from their digitalization efforts in the rapidly evolving landscape of high-tech projects.