Value of cultural worldviews and message framing for the acceptability of sustainable land use zoning policies in post-conflict Somalia

Abstract

Public acceptability is important for sustainable land use zoning policy to be successfully implemented. This study examined the effectiveness of tailoring messages with cultural worldviews to induce positive attitudes and improve public acceptability of sustainable land use zoning policy in a post-conflict setting. A total of 538 participants were randomly divided into three groups. Two were treatment groups and received promotional information about a hypothetical land use zoning policy, and one group was the control group and received no promotional information. The results indicate that information provision results in positive attitudes and higher public acceptability of land use zoning policy. Arguments that correspond to participants' cultural worldviews generated more positive attitudes and higher acceptability than arguments that conflict with their cultural worldviews. This study recommends targeting messages with peoples’ cultural worldviews as an effective strategy in inducing positive attitudes and higher acceptability for sustainable land use zoning policy in Somalia.