Abstract

Scholars have proposed many approaches to represent and analyze value creation. Value creation in ecosystems such as platform ecosystems often relies on a specific structure of partner alignment. Value modeling techniques can improve the understanding of how ecosystem risks and non-generic complementarities determine value creation and the alignment structures required. First, we conceptualize ecosystem analysis as a tool for alignment in the context of business innovation. Then, we carry out a structured literature review to identify existing techniques, which could support ecosystem analysis. Further, we provide a comprehensive overview of the value modeling techniques and integrate our ecosystem analysis conceptualization with existing classification frameworks. This integrative framework allows researchers and scholars to identify techniques that suit specific needs in terms of internal alignment reach, tooling, innovation phase and ecosystem analysis. Our results show limited support for ecosystem analysis. Still we are able to identify techniques that can provide a useful conceptual or tooling basis to enable ecosystem analysis.

Highlights

  • Value modeling techniques enable the understanding, communication and analysis of value creation

  • While value modeling in information systems and management science dates back at least to the mid-90s, the socio-technical change caused in recent years by digital technologies [5], especially by digital platforms, has increased the focus of the analysis of value creation to the ecosystem of actors that forms around them [3]

  • Value modeling could be valuable for the design of platform business models that are characterized by ecosystem interdependencies

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Summary

Introduction

Value modeling techniques enable the understanding, communication and analysis of value creation. While value modeling in information systems and management science dates back at least to the mid-90s (cf e.g., [3,4]), the socio-technical change caused in recent years by digital technologies [5], especially by digital platforms, has increased the focus of the analysis of value creation to the ecosystem of actors that forms around them [3]. The discipline of information systems proposes value modeling techniques and other business model representations to understand dependencies and enable alignment with other abstraction layers such as strategy or IT [4,6]. The analysis of ecosystem risks, is currently not supported by any value modeling technique or other business representation [9]

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