Comparing Machine Learning Models for Sentiment Analysis and Rating Prediction of Vegan and Vegetarian Restaurant Reviews

Abstract

The paper investigates the relationship between written reviews and numerical ratings of vegan and vegetarian restaurants, aiming to develop a predictive model that accurately determines numerical ratings based on review content. The dataset was obtained by scraping reviews from November 2022 until January 2023 from the TripAdvisor website. The study applies multidimensional scaling and clustering using the KNN algorithm to visually represent the textual data. Sentiment analysis and rating predictions are conducted using neural networks, support vector machines (SVM), random forest, Naïve Bayes, and BERT models. Text vectorization is accomplished through term frequency-inverse document frequency (TF-IDF) and global vectors (GloVe). The analysis identified three main topics related to vegan and vegetarian restaurant experiences: (1) restaurant ambiance, (2) personal feelings towards the experience, and (3) the food itself. The study processed a total of 33,439 reviews, identifying key aspects of the dining experience and testing various machine learning methods for sentiment and rating predictions. Among the models tested, BERT outperformed the others, and TF-IDF proved slightly more effective than GloVe for word representation.