Abstract
Opportunities to increase the competitiveness of agricultural products become more visible when considering them in the chain from the producer to the consumer. Such an approach makes it possible to form a more complete picture of the competitiveness of agricultural products in individual links of the chain and to take measures aimed at increasing it, taking into account the uniqueness of the value chains of each of these products in this or that country. In this sense, it is of particular interest to develop the value chains of a number of important products in our republic: cereals, in particular: wheat, vegetables, fruits and berries, milk and meat, the comparative analysis of competitiveness in their separate links and the identification of opportunities for improvement. As a result of the development of the mentioned securities, the analysis of the competitiveness of these products in their separate links, the article presents the possibilities of increasing the competitiveness.
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