Abstract
In 2017 the value of batik exports increased from US $ 39 million to US $ 51.15 million where most of the exporters were SMEs. However, to be able to market their products, required product quality requirements that have been determined, in this case the standard has an important role in helping SMEs to improve product quality and can market their products abroad. At present there are only 8 SMEs from 47,775 SMEs that have implemented SNI batik. One way to improve the implementation of SNI batik in Indonesia is by knowing information about the benefits of the implementation of SNI so that this information is expected to increase the implementation of SNI batik. The ISO Methodology approach is used to find out the benefits of implementing standards based on the company’s value chain. The results show that the business functions of procurement and technology development have a more significant relationship with the benefits of standardization for SMEs according to ISO.
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