Abstract
The study was undertaken to examine the value chains for kinnow in Punjab during 2020-21 and suggest policy implications for the improvement of the marketing efficiency of kinnow. The results showed that the producer share in the consumer's rupee was 34.6 per cent in Producer?Pre-harvest Contractor?Wholesaler?Retailer?Consumer (VC-I). In contrast, Producer?Consumer (VC- IV) was 93.2 per cent in Punjab. Value-added products of kinnow, that is, kinnow juice and concentrate, were found in the Producer?Processor?Distributor?Consumer (VC-V). Major marketing related problems faced by kinnow growers were price fluctuations, perishability, etc. It was suggested that there is a need for better market facilities, transport incentives, and the establishment of more processing units to realize remunerative prices for their kinnow produce in Punjab.
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