Abstract
This study examines the valuation and use of the transit time leg of a tourism journey. The transit leg of a trip may be perceived as the core component of the trip, an intrinsic part that is valued more or less the same as being at the destination or a chore that must be completed in order to get to the destination. The valuation of transit time is subtle and nuanced and reflects whether the person undertaking the trip has a goal or process orientation. This study develops a conceptual model showing the continuum between process and goal oriented tourists.
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