Abstract
This paper empirically investigates the popular theoretical model of DeLone & McLean (2004) to measure the perceived benefits of B2C e-commerce for individuals who acquire and manage their student loans online. This study is one of the earliest validation tests on DeLone & McLean’s e-commerce success framework in the context of B2C information system. The result indicated fairly good fit of the model to data, though several relationships in the model were insignificant. It also suggested that System Quality was the least influential among three exogenous constructs and User Satisfaction much more directly influenced Net Benefit than System Use.
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