Abstract
ABSTRACTThis research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism. Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation interest dimensions were determined. Emerging dimensions were further analyzed to identify their links with five tourism types (recreational, historical-cultural, environmental, thermal hot-spa, and urban tourism). The findings provide Austrian destination marketers with a new strategic perspective for segmentation analysis in the domestic tourism realm.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
