V. YUSHCHENKO’S PUBLIC SPEAKING SKILLS

Abstract

Objective. The objective of the article is to investigate Yushchenko’s oratory techniques and means of nonverbal communication on photo and video materials posted in free access. Methods. The main scientific results are obtained through analytical observation of non-verbal politics during speeches or interviews. Results. Recently, elocution has become an integral part of the competencies of a specialist in various spheres of life. The ability to speak for a politician is one of the main tools in building communication with the audience. Analytical works on elocution and devices of Ukrainian public figures, especially presidents, begin to appear more and more often in the columns of newspapers, online publications, and even scientific journals. Of particular interest is the field of nonverbal communication, because it is perhaps the most influential in the perception of the speaker by the audience. The third president of Ukraine is remembered by many for his wide range of non-verbal means, which previous leaders almost lacked. Despite the importance of the non-verbal component in the public speeches of the country’s leader, in particular in relation to Yushchenko, attention is paid to the occasion in the scientific literature, and therefore requires detailed study. In the process of analyzing non-verbal means of communication, it is found that the third president of Ukraine has his own personal techniques, which create a holistic portrait of the speaker. His gestures completely deny the idea «the higher the socio-economic status of man, the less developed gestures and poorer body movements for the transmission of information» [12]. The politician uses his hands the most in the process of non-verbal communication, which gives him the opportunity to strengthen his own positions, testify to his intentions and readiness. Also important is the fact that the conditions of communication or social status of the interlocutor does not affect the meaning of gestures or their set, they are standard and stable. In general, the most commonly used gestures are persuasion, unification, detail, doubt, or reflection. Therefore, Yushchenko, as a speaker, may be a good role model for students in acquiring elocution.