V. Shapoval, T. Gerasimenko, M. Bieloborodova, Formation and development of competition in a market economy (on the example of the tourist industry of Ukraine).

Abstract

The article reveals the issues of formation and development of competition of the Ukrainian tourism industry. The authors of the article clarified and expanded the conceptual apparatus and determined the specificity of competition in tourism at different levels of tourism management. The main approaches for the assessment of competitiveness at the macro and meso levels were analyzed with the aim of improving the methodology for assessing the level of competitiveness of a tourist destination. The methodology of a comprehensive assessment of the really achievable competitiveness of tourist destinations was developed. Theoretical and methodological basis of the study are research and development of Ukrainian and foreign scientists, related to formation and development of competition in the tourism industry, legislative and regulatory acts of Ukraine in this field, the specialized materials of scientific conferences and symposia. The study used the following methods: grouping – the formation of a conceptual model of the relationship of competition in tourism at different levels; generalization – in determining the main causes that increase competition in the global tourism market at all levels; to form a methodology for assessing the realistically achievable level of competitiveness of a tourist destination. The originality consists in refining, supplementing and developing the methodology for assessing the competitiveness of the tourism industry at the macro- and meso-level, introducing a new concept of the really achievable competitiveness of a tourist destination. The results of the study are the basis for effective strategic management of tourism enterprises of Ukraine, capable to enhance the competitiveness of the industry.