Utilizing an Overseas Seminar for Experiential Activities in International Marketing

Abstract

Foreign markets are becoming increasingly important to many U.S. firms. These firms will need international marketers who are able to understand and assimilate the many complex issues found in the international environ ment. For this reason it is very hard for marketing students to gain the experience they will need to become effective international marketers solely in the class room. This paper describes an international marketing seminar which takes students overseas. During the seminar students have an opportunity to interact directly with business executives who have day to day responsibility for their firms' international market ing activities. This article describes the seminar and how a faculty member can organize one.