Туристичні дестинації в системі міжнародної маркетингової діяльності

Abstract

The article deals with the formulation of the general provisions of international marketing tourist Destinations, presenting it in an international marketing activities on the basis of theoretical provisions of marketing areas from the standpoint of subject-object approach, including consideration of Destinations as subject, object and product of such activities and perfecting the concept Destinations, allocation of different taxonomic levels tourist Destinations from the point of view of institutional support of international marketing for them, and as directed “from Destinations” and “on Destination of”. Key words: Tourist Destinations, international marketing of Tourist Destinations, international marketing activities.