Abstract
Literally posters is defined as a sign attached to the wall, printed or hand-written carried during the demonstration in order to expose the public notice. Posters to convey a message of equal weight or anxiety and are prepared graphic design and art products in order to promote a product. The purpose of this study is to determine the advantages of using illustration an painting techniques in designing traditional poster. The problems that lead the study to this aim are technological developments and that contemporary art poster designs formed with absolute photographic aesthetic are becoming monotonous. The findings of this study were tried to be obtained by two-dimensional approach. The first is literature scanning. In the second, works of artist in the determined sample were analyzed in terms of both illustrations and using of pictorial techniques. In this context, examples of the works of artists such as Henri Toulouse Lautrec, Jules Cheret, Alphonso Mucha, Alexandre Steinlen, Ihap Hulusi, Pagowski Andrzej, and Leszek Zebrowski examined. Keywords: poster, picture, illustriation.
Highlights
As an oldest graphic design application Posters, are still one of the widely used communication tools in today’s advertising world
Modern art and contemporary design trends such as Cubism, Expressionism, Art Nouveau, Art Deco, Bauhaus, International Typographic Style has been a major influence on the development poster language
Many institutions and organizations are benefiting from the power of the masses to action of posters to raise awareness of the social and cultural aspects, to provide positive thoughts and behaviours that will benefit the community by giving them a different perspective of thinking and to introduce a product/service for the consumer's purchase
Summary
As an oldest graphic design application Posters, are still one of the widely used communication tools in today’s advertising world. According to Adnan Tepecik (2002) posters do bring information in relations of production and consumption, in addition to this it plays an effective role in announcing social, political, and cultural events to the public. Posters are the constant reminder of events to the public. Even though they are short-lived, they are more effective communication tools than other mass media. The communication process only takes place with both sides in taking an active role in communication In this context, to provide communication between the sender and the recipient posters must be remarkable, convincing the target audience and qualified to mobilize them in a positive direction. An effect of the distance between the viewer and the poster is very important that should not be underestimated
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
