Using traditional illustration techniques in poster design

Abstract

Literally posters is defined as a sign attached to the wall, printed or hand-written carried during the demonstration in order to expose the public notice. Posters to convey a message of equal weight or anxiety and are prepared graphic design and art products in order to promote a product. The purpose of this study is to determine the advantages of using illustration an painting techniques in designing traditional poster. The problems that lead the study to this aim are technological developments and that contemporary art poster designs formed with absolute photographic aesthetic are becoming monotonous. The findings of this study were tried to be obtained by two-dimensional approach. The first is literature scanning. In the second, works of artist in the determined sample were analyzed in terms of both illustrations and using of pictorial techniques. In this context, examples of the works of artists such as Henri Toulouse Lautrec, Jules Cheret, Alphonso Mucha, Alexandre Steınlen, İhap Hulusi, Pagowski Andrzej, and Leszek Zebrowski examined.Keywords: poster, picture, ıllustriation.