Abstract

Abstract This study analyses the political aspects of the Clubhouse platform used in Kuwait as an emerging social media. An e-questionnaire considering demographical variables and scales was distributed, and 1,539 social media users in Kuwait were surveyed. SPSS (version 24) was used for data entry and analysis. Data showed a difference in the percentages of males and females using this platform without significantly changing the degree of use. There were variations in the use of the Clubhouse platform regarding political news. Additionally, positive relationships exist between the degree of using the Clubhouse platform and new and traditional media covering political news on related platforms. Results indicated that date of birth, educational level and the use of radio broadcasting, Facebook, Snapchat and Twitter were factors impacting activity on the Clubhouse platform. The data in this study demonstrates how new media has been adapted to political affairs and concerns in Kuwait. Although Clubhouse is new, with fewer social media users, it has been characterized by political social media users, and COVID-19 could be one of the reasons.

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