Using the Analytic Hierarchy Process (AHP) and Delphi Analysis to Evaluate Key Factors in the Development of the Taiwan Cruise Tourism Industry

Abstract

Teng, Y.-M.; Wu, K.-S., and Wang, M.-J., 2020. Using the analytic hierarchy process (AHP) and Delphi analysis to evaluate key factors in the development of the Taiwan cruise tourism industry. Journal of Coastal Research, 36(4), 828–833. Coconut Creek (Florida), ISSN 0749-0208.In recent years, the cruise tourism industry in Asia has developed rapidly. Taiwan is surrounded by the sea and has four ports, namely, Keelung, Taichung, Kaohsiung, and Hualien Ports, which is an ideal place for the development of cruise tourism. Analyzing the key factors for the sustainable development of the cruise tourism industry in Taiwan is necessary due to the increasing demand for cruise tourism in Taiwan. Thus, the Delphi and analytic hierarchy process methods are used to evaluate the key factors in the development of the cruise tourism industry in Taiwan. Results reveal the influencing factors and provide reference for the government and cruise operators.