Using open sources of information to study business reputation of business entities: foreign experience

Abstract

In the context of increasing internationalization and the formation of an innovative economy, the role of reputation in achieving a high level of performance of enterprises and organizations is gaining new qualitative significance. Today, business reputation (reputation of products, services, works, top managers, etc.) is becoming an object of competitiveness and investment. In today's environment, brand reputation, reputation of the company's top executives, reputation of top managers, and reputation of the company's strategy are becoming the objects of significant material investments. This is primarily due to the growing influence of society on the activities of modern enterprises through information transparency. Experts agree that a good reputation makes a company more attractive to investors, increases its capitalization, allows it to increase revenue, and provides a stronger position when entering new markets. In addition, in a highly competitive environment, with a huge number of companies with approximately the same competitive advantages, a company can potentially stand out and thus receive significantly higher profits, sales, investments, etc. than others only due to its corporate reputation. Therefore, the formation of an effective system of business reputation is an urgent problem for companies.