Abstract
Waste management is a difficult undertaking, particularly in emerging nations. The number of grassroots innovators is steadily increasing in emerging economies. These innovators find innovative solutions to waste-related issues, helping society to achieve socioeconomic growth through the creation of sustainable business models that not only satisfy social demands but also guarantee effective waste management and its reuse, thereby lowering waste and achieving environmental sustainability goals. Owing to their limited financial resources, grassroots innovators must turn to intellectual capital to develop their ideas and use their dynamic capabilities to promote these longlasting discoveries in niche markets. Therefore, this research study used a case study methodology to investigate how marginalized individuals create innovative and sustainable waste management-based business models through the effective use of intellectual capital and dynamic capabilities. The study covers the existing gap and associates the utilization of Intellectual capital with frugal innovation to craft business models that focus on waste reduction. The study further addresses the research question of how marginalized individuals can contribute to crafting novel waste management business models. Moreover, this study is a novel contribution to the waste management literature that focuses on the utilization of the 3R concept of Circular economy by marginalized individuals and crafting sustainable business models in an emerging economy. The findings of the study reveal that, despite obstacles, marginalized people can turn into entrepreneurs and may develop creative solutions and long-lasting business plans, that can cater to efficient waste management in emerging economies with limited means.
Published Version
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