Abstract
Staffing the nation's community colleges with qualified faculty is an emerging problem. The problem results from massive retirements among members of the post-WW II “baby boom” generation and intense competition from other sectors of the economy for scarce human talent. This study was a faculty-recruitment simulation designed to investigate the potential impact of using starting salary and healthcare plan (independent variables) as economic recruitment incentives to recruit faculty to teach business at 2-year community colleges. Business professionals completing the MBA degree (N = 187) role-played as job applicants by rating faculty jobs described in simulated faculty-recruitment advertisements. Both salary (η2 = .69) and healthcare plan (η2 = .13) yielded high levels of practical significance in explaining applicant rating of the job (dependent variable). Implications for recruitment practice and future research are discussed.
Published Version
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