Abstract
This article explores how destination attributes serve as incentives to promote planned-event tourism in the emerging destination of Macau, the world's gaming capital. This research first identifies eight major destination attributes that fall into two themes: travel value and leisure attractions. Based on a survey sample of event tourists, the results indicate that they are primarily attracted by food offerings and geographic proximity and are least attracted by nightlife entertainment and casino gambling. The findings also suggest significant differences in event tourists’ demographics and event preference. Implications for theory and practice are delineated in the article.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call