Abstract
Umbilical cord blood contains stem cells that can be used to treat various cancers and diseases. It can be banked; however, it is a common practice to discard umbilical cords, and the opportunity to obtain cord stem cells is being wasted. Low-cost interventions such as behavioural nudges and carefully planned defaults may prove useful in motivating cord blood donations. Making cord blood donation a default as well as providing all information and paperwork during doctor visits could nudge parents in donating cord blood.
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