Using augmented reality for enterprise management

Abstract

Augmented reality in business is a promising tool that organizations are using to attract customers and increase their popularity in the market. The purpose of the research conducted in this article is to study and analyze the possibility of using augmented reality technologies in various areas of business. It is shown that businesses can use augmented reality to increase customer engagement, improve promotion and brand awareness, and facilitate the creation of product demos. The article provides examples of using AR technology in business.