Abstract
With the development of technology, implicitly of the fast and easy access to information, the requirements and exigencies of the customers have changed. The customer asks for much more information about a product before deciding to buy it, and a prompt response from the sales team will tip the balance decisively in favor of the seller. The success of an efficient sales team is represented by addressing to the right customers at the right time and in the right way. In the paper we analyzed how the Odoo program can be implemented within the sales-marketing department. Using specific modules, we followed the information flow of the marketing process, from market prospecting and to the registration in accounting of the invoices resulting from the orders made. We also presented the way in which marketing campaigns can be carried out, depending on the target group to which it is addressed.
Highlights
In the last period the online environment has become increasingly dynamic and vast and has grown in complexity a lot
In order to facilitate the activity of the sales department and to have a better control from the management of an organization over the portfolio of contracts and clients, specialized software programs called Customer Relationship Management (CRM) were created
Depending on the criteria established for these projections, aggregate indicators can be calculated and which will further help in making strategic decisions at company level
Summary
In the last period the online environment has become increasingly dynamic and vast and has grown in complexity a lot. The advantages of using such a program are multiple, including: creating a single database with all customers accessible via the Internet from anywhere in the world, the existence of all customers in one place, reducing the time to process customer information, so increasing the productivity of employees' work, automating processes and eliminating repetitive activities, customer loyalty to the company's products. When an employee in the sales department comes into contact with a customer, he notes in the program information about the potential customer, and what he discussed with him, and at a later discussion access to information will be achieved almost instantly In this way the customer has the satisfaction that he is important in front of the seller, he gains time in the sales process, and the risk of a human error is almost non-existent. Depending on the criteria established for these projections, aggregate indicators can be calculated and which will further help in making strategic decisions at company level
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