Uses of Social Media to Promote Asean Socio-Cultural Community in Vietnam

Abstract

The global openness of Vietnam brought out very fast major social changes. The country is a party to a number of international economic agreements and frameworks including World Trade Organization, Trans Pacific Partnership as well as ASEAN (Association of South East Asian Nations). External economic factors such as those associated with South East Asian integration are coupled with ASEAN’s ambition to set up a socio-cultural community in addition to the economic community. In the meantime, the popularity of social media is rapidly growing in Vietnam with more than 30 million Vietnamese Facebook accounts. Considering these 2 major influences, ie social media and regional integration efforts, this article proposes a number of recommendations to use social media to promote ASEAN Socio-Cultural Community.