Abstract
The paper explores the use of electronic media in college level classes in smaller cities of Punjab province. It is argued if electronic media is used in classes by the college teachers in the classes, it can enhance effectiveness and also learning to the part of the students. It may attract students, creating in them more interest in class activities and sharing of knowledge. The use of electronic devices and different applications; YouTube, Facebook, WhatsApp and electronic mails, and search engines such as Google Chrome, internet explorer, Mozilla Firefox etc., inculcates enthusiasm among the students and the teacher performance can become livelier fulfilling the objectives of learning in the class. The study has been undertaken by surveying a number of college teachers from various areas of the province of Punjab. Its results manifest that there is an increase of use of electronic media by the teachers in preparation as well as delivery of lectures. They also motivate the students to use these resources for learning skills. The study concludes if regular application of such technologies is made possible as a vibrant variable it would play a vital contribution to institutional competitiveness, improve the learning and teaching experience and meet students’ growing expectations of improved use of ICT (Sweeney, 2009)
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