Abstract
Online medical consultation has become one of the important channels for people to seek medical advice and health information. Users’ willingness to adopt online doctors’ advice is the key to users’ continued use of online medical consultation platforms, which depends on their trust in doctors and platforms. Therefore, from the perspective of trust transfer theory and social interaction theory, this article takes the Meituan drug-buying platform on Meituan Takeout APP as an example to explore the degree of user trust (user’s initial trust in the platform, user interaction experience trust) on the adoption of health consultation opinions. The relative importance and differential impact of intention to verify the mediating role of trust. By comprehensively considering these factors, we hope to gain an in-depth understanding of users’ decision-making process on the online medical consultation platform and provide useful theoretical support and guidance to improve the effectiveness and credibility of the platform.
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