User Usable Experience: A three-dimensional approach on usability in tourism websites and a model for its evaluation

Abstract

A standardized website evaluation model is needed in the tourism sector. This research article aims at revising previous models and updating them to contribute with a unified evaluation model for the analysis of web quality that incorporates a three-dimensional approach on usability, since usability is closely related to graphic design and navigability. This perspective has not been stated before. To test this correlation, a model to evaluate User Usable Experience (UUX) which integrates this three-dimensional approach on usability is proposed and a set of indicators that have been devised from a close bibliographic revision of previous web analysis models is shown. Its application to a purposive sampling verifies the positive correlation among the three above mentioned parameters by means of a multiple linear regression model. The results confirm the need to analyse UUX from a three-dimensional perspective on usability.