Abstract
PurposeThis paper investigates the mediated-moderation roles of adhocracy culture (ADC) and business ecosystem learning between user experience (UX) and continuous use of block-chain technologies (CUBT) among freight firms in Ghana.Design/methodology/approachA stratified sampling technique was used in the selection of 327 employees of freight firms. This paper employs regression analysis to examine the hypothesized paths.FindingsThe findings show that ADC moderates the partially mediated role of the business ecosystem between technology UX and CUBT.Research limitations/implicationsBased on the cross-sectional design adopted, the study findings do not reflect the changing dynamics of employees of freight firms over a long period of time in Ghana.Originality/valueThis research is one of the first in maritime transport literature to explore the relevance of BCT among freight firms in an emerging economy.
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