User Acceptance of Virtual Hotel Operator Applications in Indonesia

Abstract

This research is based on the main problem, namely the lack of measurement of the integration of mobile factors in the VHO application. This research is categorized as quantitative research using descriptive methods, and using the technology acceptance model / TAM. The technique used is multiple linear regression, starting with the validity and reliability tests, as well as the heteroscedasticity test. The purpose of this research is to determine how much acceptance of VHO application users based on the Technology Acceptance Model (TAM). This research approach uses a quantitative approach with survey methods. The data collection technique is using a questionnaire that distributed randomly to users of the VHO application. The data analysis method used is descriptive analysis, using multiple linear regression techniques. The results of this study indicate that the variables of mobile perceived compatibility, mobile perceived financial resources, and mobile perceived risk have a simultaneous effect on the mobile variable perceived usefulness, the mobile variable perceived ease of use and the intention to use variable.