Abstract
The development of current technology makes people want to book hotel rooms that suit their own needs and desires, then the VHO application in Indonesia comes. This causes the need for a model that is able to measure the extent to which the level of acceptance of VHO applications. The existence of a measurement model for the acceptance of the VHO application will greatly help business people in this field to be able to develop their products and improve the performance of the service products they offer. The purpose of this research is to determine how much acceptance of VHO application users based on the Technology Acceptance Model (TAM). This research approach uses a quantitative approach with survey methods. The data collection technique is using a questionnaire that distributed randomly to users of the VHO application. The data analysis method used is descriptive analysis, using multiple linear regression techniques. The results of this study indicate that the variables of mobile perceived compatibility, mobile perceived financial resources, and mobile perceived system quality have a simultaneous effect on the mobile variable perceived usefulness, the mobile variable perceived ease of use and the intention to use variable.
Highlights
Industrial Revolution 4.0 is an industry trend that combines automation technology and cyber technology to create a change, where to produce a large quantity of goods utilizing machines as driving and processing power. The emergence of this technological innovation has a strong impact on hotels, Prakarsa et al / International Journal of Global Operations Research, Vol 1, No 2, pp. 62-70, 2020 including how to book rooms
The object of this research is the users of the VHO application that are widespread in Indonesia
Researchers want to find out how compatible the VHO application has been downloaded, how much risk occurs when transacting in the VHO application, how easy the VHO application is to use, the researcher wants to find out whether the VHO application helps ease the user's work
Summary
Industrial Revolution 4.0 is an industry trend that combines automation technology and cyber technology to create a change, where to produce a large quantity of goods utilizing machines as driving and processing power. The emergence of this technological innovation has a strong impact on hotels, Prakarsa et al / International Journal of Global Operations Research, Vol 1, No 2, pp. A hotel booking application in order to get huge users, the application must pay attention to the ease of use factor. If the user finds it difficult to make hotel room bookings transactions, it is likely that he will not use it sustainably. Ease of use refers to the user expecting the application to be free of effort (Chen, 2008)
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