Abstract

Practical significance. Storytelling is now a tool for information transmitting, a form of organization of cognitive activity in the process of which conditions are created for the comprehensive development of the student’s personality and an influential method of achieving results.
 The aim is to study previous experience and analyze the features and ways of implementing storytelling strategies in the teaching of professional disciplines for bachelors of information, library and archive science.
 Methodology. The methodology consists in the application of theoretical methods (documentary analysis, analytical and synthetic information processing, comparison), which allows to identify and generalize the features of storytelling in the educational process of bachelors of information, library and archive science, change the content of vocational education.
 Novelty. There was no use of the storytelling method in the teaching of professional disciplines for bachelors of information, library and archive science.
 The results prove that storytelling is now an important tool for information transmitting, a form of organization of cognitive activity in the process, which creates conditions for the comprehensive development of the student’s personality and an influential method of achieving results.
 The practical significance of the introduction of storytelling in the development of courses in disciplines (“Information and analytical activities”, “Visual analytics”, “Information monitoring”, “Information management”), given the latest technologies in revealing the application of elements of virtual reality and augmented reality during training of future bachelors in information, library and archive science.
 Conclusions. Thus, on the basis of theoretical research, the method of storytelling allows the most effective presentation of educational material, which causes positive motivation to know the subject in students, develops critical thinking, promotes the formation of their own opinions, allows discussions of different views, encourages to find different options of problem solving and use of interactive forms of work.
 It is noted that the main difference of storytelling is the lack of obsessive suggestions, simplicity, listening or reading such a story, the audience will draw the right conclusion and remember a much larger amount of information. Theoretical developments of scientists on the application of storytelling in the practice of modern higher education are considered.
 In the current conditions, modern students of Generation Z and higher school professors must apply the latest trends and modern techniques in their work, use modern educational tools, as well as develop their abilities.

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