USE OF PROJECT MANAGEMENT IN THE MARKETING ACTIVITIES OF THE ENTERPRISE

Abstract

The article analyzes the economic essence of such an important category for any enterprise as project management. The necessity of its use in marketing activity is revealed. Its role in the marketing complex in the development of new products, as well as the improvement of existing ones is determined. If the company has several projects in progress, and each week has a dozen deadlines, the number of controlled tasks can exceed a hundred, then work without rushes, even with the busiest schedule will not be possible. Therefore, the use of project management techniques in such a stressful situation will provide opportunities to keep all processes under control, respond very quickly to identified problems and quickly adjust plans that will provide opportunities to work without rushes on a busy schedule. Each project has its own nature, life cycle, patterns and methods of management. Using a certain project management methodology will provide opportunities to implement it in an optimal way, avoiding failure and loss of money. The importance of project management grows when a company plans to develop a new product. Custom requirements for the future product should be formed by the marketer and this part of the work relates to project management. Mastering project management provides an opportunity to look more systematically at the task and the process of solving it, this is very important in the development and implementation of marketing strategy. The project management methodology is designed for complex resource-intensive projects and its full application will be excessive. It is necessary to use only that will really increase efficiency of work of division. It is necessary to implement and implement project management in the department, if employees will consciously participate in projects. The best way to achieve this is to hold seminars on the basics of project management for them. And as employees grow, it is possible to delegate some of the project functions to their specialization, which will increase staff motivation and relieve management of more complex tasks.