Abstract
The article explores the use of marketing strategies for developing the country's export potential and the strategies for socio-economic development of the regions, the development of regional marketing strategies for developing regional markets, the development of marketing strategies for real sector enterprises to enter and maintain their positions in international markets. There are different approaches to understanding the role, role and strategies of marketing in regional development. The first approach is the classic approach of regional marketing, which is based on the design of processes to meet consumer needs in the target markets. The main directions of the “classic” approach to marketing are the attractiveness of the population to their place of residence, tourism opportunities and investment attractiveness. Given that the goals and objectives set forth in the Strategy are systemic and complex, greater emphasis should be placed on the development of comprehensive regional development programs for local exporters. In addition, these comprehensive development programs should include projects that are more likely to be based on local initiatives. The strategy of actions for further development of the Republic of Uzbekistan for 2017–2021 sets out the objectives of liberalization and simplification of export activities, diversification of export structure and geography, expansion and mobilization of export potential of economic sectors and regions. Along with the above, the export strategy of the region should be balanced with the image of the region, marketing of export activities, marketing of interrelations, tourism marketing, which are the main directions of the strategy of export marketing, providing social and economic development of the region.
Published Version
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